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Industrial Insight

April 2024 Edition


Hello and welcome to the Industrial Insights Newsletter

Advanced Energy is engineering best in class products that maximize power density. What does that mean to our customers? They get higher energy use in a smaller package. With groundbreaking technological advancements and the world’s best engineers, we are finding new ways to meet the world’s power needs.

To learn more about the evolution of power system architectures, please tune into Advanced Energy's presentation during EE Power Day on Thursday, May 2nd. Joe Voyles, VP Industrial Power Conversion Products, will present on The Evolution of Power System Architecture. Learn more and register here.

Maria Cortez, Senior Vice President, Industrial Power Products, Advanced Energy

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New Products Releases
LGA110D Demo Kit

DC-DC Converters

Advanced Energy’s LGA110D evaluation kit gives you the ability to connect the demonstration board to a USB socket on a PC, with the PMbus interface, dongle and cable provided in the kit and control and monitor the LGA110D units as they would be used in an application.

There are hardware functions on the demonstration board that allow you to enable and select an output voltage by simple dip-switch settings, and the board provides voltage and ripple measurement points.

The connections to the evaluation board are via M6 screws, with the only provision being that the input voltage is in the 7.5 V to 14 V range. The output connections use the same M6 screws, however, if you want to connect the outputs in parallel or you wish to stack the modules, they are placed in such a way to make the operation of placing a link between them as easy as possible. The demonstration board is populated with two LGA110D modules, allowing you to test independent channel or stacked-module operation.
New Video and Battlecard - Evergreen™ High Power AC-DC Power Conversion Platform

Vento Air Cooled - Launched in March 2024

Our new Evergreen™ modular high power AC-DC systems combine fast assembly and configuration to your specifications, intelligent communication and control, and high efficiency and power density. They are backed by the largest worldwide network of field application engineers and global services capabilities. AE provides comprehensive support from your initial spec through system commissioning, configuration, service contracts, and repairs – all from a single source.

Evergreen systems are built in a premium, fully automated, high efficiency, highly developed manufacturing environment that ensures standardized performance and quality across units. 

Cross-Selling

Sales Strategy for Furnace OEM's
by Janelle Coponen

As we continue to expand our reach and offerings in the Industrial Industry, targeting furnace Original Equipment Manufacturers (OEMs) presents a significant opportunity for growth and market penetration.  We are kicking off this latest go-to market campaign in the Americas and will proliferate to other regions in the coming months.

Key furnace OEMs had been identified in the Americas and tailored messaging had been developed to address their specific pain points and communicate our unique value proposition and superior customer service and support. We’ll continue to develop material to help you be successful so please use the supporting documentation for your sales activities. 

We encourage each member of the Americas sales team to actively participate in this campaign by identifying prospects in your regions and leveraging your industry contacts and networks to identify potential furnace OEM customers.  We have provided and will continue to provide contacts at key accounts we have identified via Salesforce.  These can be identified by noting the campaign field in your leads. 

By aligning our efforts and leveraging the strength of our sales teams and partners, we're confident that we can capitalize on the opportunities within the furnace OEM market and drive significant growth for our business! 
Thank you for your dedication and commitment to success. Together, let's make this campaign a resounding success!

The email templates for furnace OEMs can be used by team members to support efforts in selling our full portfolio of products including temperature measurement and power controllers.

eVerest for Industrial Thin Film Coating

July will mark a year since the debut of the eVerest™ RF generator. Since then, it has made the rounds worldwide at many semiconductor tradeshows. The positive impact of RF power on a variety thin-film sputtering applications has been well documented and is in use worldwide today. 

New research also shows benefits of RF technology in industrial thin-film sputtering for large-area applications such as glass coating. In fact, at SVC TechCon in May, AE will present joint research with a customer to that effect, and we’ll showcase eVerest in the booth.

eVerest will soon evolve to address the specific requirements of industrial coating. In the near future, new applications and markets will benefit from this exciting RF technology.




Supporting Sales Tools
Looking for any specific Marketing collateral?
Please contact the AE Corporate Marketing Team.

Data Sheet & Brochure
*New* LGA110D Datasheet


Download Here
Evergreen Vento FCM10K Datasheet


Download Here
Evergreen Vento FCM30K Datasheet


Download Here
Process Control for Glass Manufacturing 

Download Here
Articles
*New* Configuring for Power Density and Connectivity (Pg. 47-50)

Read Now
Delivering Power Supply Reliability in Mission-Critical Systems
(Pg. 14-17)
Read Now
Power choices to minimize maintenance 


Read Now
Case Studies 

Smart Cities infrastructure with digital monitoring and control
Read Now

NBG660 provides high reliability, efficiency and output stability, for stage lighting
Read Now
Global Service Flyers
Total Service Plan for Thermal Imagers


Download Here
Total Service Plan for Pyrometers



Download Here
Total Service Plan for Horticultural and Industrial LED


Download Here
My AE Portal Asset Management System

Download Here
Blogs & Podcasts

Advanced Energy's Year of Transformation

Read Now

Podcast Wine Down Friday with AE's Conor Quinn

Watch Now

HOW TO USE AE BLOGS TO GENERATE LEADS


Learn more on how you can easily turn an AE blog post into a sales email to your customers.



Product Videos
Events
Upcoming Events 
SCV TechCon 
May 6-9, 2024
Albuquerque, New Mexico

Visit Advanced Energy in Booth 1003, May 6 - 9, Albuquerque, NM. At the Advanced Energy booth, we will be exhibiting products equipped with the latest high-precision power supply control technology.

AIS Tech 2024
May 6-8, 2024
Columbus, Ohio

Visit Advanced Energy in Booth 3120, May 6-8, Columbus, Ohio. At the Advanced Energy booth, we will be showcasing the latest temperature sensing and heater power control solutions for iron and steel applications.


AE in the World

Advanced Energy Presenting at EE Power Day 2024

EE Power Day is a free one-day virtual conference and trade show designed for power engineers. Please tune in to Advanced Energy's presentation during EE Power Day on Thursday, May 2nd where Joe Voyles, VP Industrial Power Conversion Products, will present on The Evolution of Power System Architecture.

This presentation delves into the historical progression of power system architecture, tracing its roots from centralized generation and distribution to the higher output voltages required to power high power systems in industrial, medical, plasma, and test and measurement systems.

Advanced Energy Unveils E-Commerce and Wider Product Offering!

Advanced Energy has added E-Commerce to its recently updated website to streamline the design development process for customers.  
Representing a step function improvement in capability, the new E-Commerce platform on AdvancedEnergy.com is live alongside the full portfolio of power solutions for medical and industrial applications – now including SL Power products. 

Channel Partner Portal from AE

This new location provides information in one place and includes all files shared with our sales partners through our Industrial and Medical newsletters since 2023, such as Sales Presentations, Battle Cards, Marketing Materials, e.g. Videos, Images, Online Banner Ads and more..

Partners are be able to download files themselves and we will be able to even provide access to larger files for them to share.

Updated Channel Branding Guidelines

We recently updated our Channel Branding guidelines to support our channel partner activities. The update included new product line branding guidelines, please get in contact with the Marketing team if you have any questions.

We are happy to support you and your activities.