Raza Durrani Joins SL Power as Sr. Director of Global Sales

SL Power Electronics is pleased to announce that Mr. Raza Durrani has joined SL Power Electronics (SLPE) as Sr. Director of Global Sales, effective March 30, 2020.

Raza will lead the global sales organization and will be focused on orders & sales generation across North America, Europe and Asia, including wallet share expansion, new account penetration, funnel growth, NPI revenues, and the development of a high-performance sales culture through the Steel talent and organization development process.

Prior to joining SLPE, Raza Durrani spent over 20 years in sales management, product management and engineering with fortune 500 companies as Baker Hughes, GE and Eaton Corporation. Most recently, Raza was the North America Sales Director for Baker Hughes in Texas, with a multimillion sales portfolio responsibility, supporting OEM, industrial and aerospace customers as well as distribution channels. Over the course of his career, Raza has proven to drive profitable & sustainable organic growth via systematic sales & marketing growth strategies across multiple geographies.

Raza holds a B.S in Mechanical Engineering from Iowa State University and an MBA (cum laude) from John Hopkins University.

Please join me in welcoming Raza to the SL Power Electronics’ winning team.